Let's return to the power of video to help sell your product online.
(see earlier post)
I was looking for coding toys for our kids...
SERIOUSLY? WHICH WOULD YOU BUY?
A potential customer's on your site:
- show them how your product works
- show them a story of your product in action
- show them the potential difference this product will bring to their life
- make them excited and eager to buy
WHAT I LOVE ABOUT OSMO'S SITE
- the clear 'play' button in the bold header image enticing us to play
- the fact that video is the first thing they want you to see about the product
- everything 'above the fold' on that site is geared towards the video
- even if you don't watch it, as you scroll you STILL see an auto-play video of the product being used, it's subtle but so much better than a still image
- as we scroll further, yet more video, this time full width, shows us more about the product
Notice that video doesn't just have to be an embed box hidden away at the side or intruding in the body of your page... it can be totally entwined in your page message.
What's your site like?
WHAT I LOVE ABOUT OSMO'S VIDEO
- we see the product from the unpacking of the box to the play
- we see the game in action
- we know we need an iPad
- we see a story of how our kids of different ages will engage with it (and with each other!)
- IT'S A STORY
- we see the link between their coding product and 'real' coding
- dare I say it, I love that they show us that coding's definitely not just a boy thing
- we don't have to understand English to get the message
- it's short and quick to dive into the product
HERE'S THE CRAZY THING
There are videos on the net for the Coding Mouse product!
They're just hard to find!
As in, I couldn't even easily find them on their YouTube channel.
I had to go searching. And 3 of these videos are made by the company!
Here's a gallery of their videos mixed with user generated content.
When we (finally) see the videos we can
- see how easy it to progam the mouse.
- see there's no need for a computer (which I thought there might be)
- see how easy it is to put together
- see the fun kids have with it
- see the age of the kids
Personally, I saw that actually this tangible product looks really good fun for kids to get their actual hands on compared to Osmo.
Yes! There's the thing...
I think actually having this real life product in your kids' hands instead of the iPad screen could be better. BUT did I get that from the company website?!
No. Based on the sites I'd have bought Osmo.
(And I probably still will).
RE-PROGRAM YOUR MARKETING MINDSET
If you're selling products online, video is your secret weapon.
I've said it before. Doubtless I'll say it again.
Show us the story of your product right there and then when we're tempted to buy.
Don't make us go through a maze of pages to find it.
Show us the, erm, cheese!
NOTE: This article was researched, produced and written w/c 25 July 2016.
Because, hey, I like to think the Robot Mouse dudes will, well, re-program their site.
Here are their links: