Spring Clean Your Video Content

It's time to open the windows and freshen up your videos.
Time to spring clean your content.

If you've not done this in a long time (or ever) then, just like vacuuming under the bed or mopping beneath the cooker,  you might be surprised at what you find lurking on your website, YouTube channel or Facebook page.

Review, Reposition, Refresh, Reuse, Remove

Just as you might refresh your wardrobe (does it suit me, fit me, is it in fashion, can I bin it, clean it?..) think the same with your business videos.

So, think:

- Do they use your current branding?
- Do they communicate your current message?
- Are they out of date with your product/service range?
- Do they seem visually current? (video trends change just as fashions do)
- Are they too long?
- Are references to phone numbers, email and web urls up to date?

It's possible you might have videos that are 3-10 years old. So for example you may find:

- 5 years ago those green screen videos seemed good... but how do they feel now?
- In the past many videos were long, could it now be punchier?
- Previously people produced long visual introductions for their videos using their company logos, but now it's seen as better to jump straight in with the content before you lose attention. Can you trim these off and add your logo in elsewhere?

Once you've reviewed, do one of four things:

- Reposition -
Can you use playlist/albums/categories to make sense of your content.
Is there a place on your website for it? If already on your site, is the embed working well?

- Refresh -
If it's out dated, can you re-edit?
What about the descriptions, naming and interactive features? Can they be updated?

- Reuse -
Can you republish it to other platforms? Share it on your site or to your email list?
Can you take sections of it and re-edit for shorter versions?
Can you take the content or script and remake it?

- Remove -
If needs be, take it off.
Don't totally delete it from your own systems, but for now, remove it from public access.

Would you want this seen in public?

Think of your video hub (wherever it may be) as an exhibition stand.

You wouldn't let your company be seen in front of thousands of potential customers with old posters/banners, dog eared leaflets, business cards for people who have left, a box of CD-Roms to hand out... So don't do it in this virtual space either.
 

YOUTUBE Cleanse

- YouTube lets you create playlists so it's easier for people to find specific categories of video.
- Make sure your 'feature' video is the best it can be, the most suitable - not just whatever the latest upload is.
- Are you making the most of YouTube's functionality like cards, end screens and watermarks?
- Is your channel art work (if you even have it!) looking great on all devices and do you have your url and social links on it?
- How are your title, description and tagging conventions?
- You might even find gems of content that you've neglected. Can these now be shared again on your site, in an email, on Facebook/Twitter/Instagram/LinkedIn etc?

 

FACEBOOK FACE LIFT

The great thing about Facebook is the ability to have your video 'gallery' right there on your page so your content doesn't get lost in the feed. This is brilliant... but is everything in there relevant?

If you're regularly posting video, prune back this area so it's your key uploads that people will find. Otherwise your beautiful animated explainer video or customer testmonials from 6 months ago could get choked by the brambles of 'Dave's birthday surpise', 'ice bucket challenges' and 'ooh hot cross buns in the office' videos.

Again, just like with YouTube you can create categories and have a feature video.

Check out this example from Gary Vaynerchuk.
It splits his videos into his 'Daily Vee' show, Keynote speeches he's given, 'Rants' :)

DON'T JUST DELETE

Let me say this again. Don't just delete things.
'Unlist' them so they're not public on YouTube, or download them first...
It may be that some of this content can be used again. If you've spent time crafting a script in the past, don't let that go to waste.

EVALUATE & CELEBRATE!

In going through this process you'll get a feel of what's working for you, what isn't and feel inspired for what you can do next.

This is also a great opportunity to celebrate your progress with your videos.
Look what you've done!

Come on, spring into action and get cleaning.

SONOS Win & Lose

Those sound dudes at SONOS have a new product.

SO, how did SONOS win and lose in launching it?

Well. I got a nice email.

I bought a SONOS product (or two) last year and they cleverly get your email address when you set up their gear.
I'm a prime target.

SO - a win for customer data collection.

What would have been nice is putting a thumbnail with a 'Play' icon on it in the image so that I was tempted to play their video.

Email with a 'play' thumbnails get higher click throughs.

And since, erm, this is a TV product, showing a play icon on a TV would have been a no brainer.

SO - I go to their site and there's a nice big image enticing me to watch the video.

Nicely done. 'See why'... a great piece of copy to pull me in.

It's a nice video! WIN.

What I like is they show the insane detail that goes into creating a product like this.
It shows the care. The science. (The justification for the price tag.)

Because after all... I already know how easy SONOS is to use.
I know how good the sound is.
I don't need those selling points.

This cements a feeling inside me that these guys care and that I'm buying into the brand.

BUT just as I'm having this feeling of 'need' for the product wash over me...

They embedded using YouTube.
And didn't turn off the 'watch this next' button. So I end up with this screen...

Argh! Suddenly I'm snapped out of the reverie of the product and I just want to click things.
I'm lost in the YouTube rabbit hole and not returning to their product's landing page. Crazy!

I've written about this before - it's so easy to avoid.
Like I did when I embedded it at the top of this post.

And if they used a business orientated site like Vimeo or Wistia they could have requested my email at the end if I'm interested... or a button to click ' buy' etc.

This is part of a sales funnel isn't it?

That said, YouTube is still a good place to have it out in the world..
But they LOSE here too with a killer careless mistake.

If I watched this video on YouTube to the end and I'm impressed by the product what will I want to do next?

... Yep. Click a link to find out more about it?

Yet the link in the notes below the video doesn't work!

MAJOR fail.
Especially as a couple of people had flagged this up in the comments and SONOS had ignored it (whilst replying to others).

Neither had they made use of the YouTube 'cards' system of having clickable buttons direct on the video that could have linked to their product page.

Do you want to sell this thing or not?!

Plus, they didn't use any of the video on Twitter...
OR on Facebook (not uploaded natively or posted from YouTube).

SO.. SOrry SONOS.

The video itself is good marketing wise.
But how you put it to use in the world... is another thing.

Sound judgement?

What can you take from this for your business?

Don't get so excited about the video and the 'launch' that you forget about the detail.

That you forget the strategy.

How are you releasing your video into the wild?
How will you turn viewers into buyers?
How will your video play its part within your landing page?
What additional tools in social and on your page can you use to cause people to take action?

As they say in the video 'making simple things is never simple'.

But when it comes to video marketing and sales you don't have to make it harder for yourself either.

SO - what will you do?

(PS. I also learnt today that I've been saying 'SONOS' wrong all along...)

5 Seconds Says It All

I love the use of video on the new website of Belfast based Maven.

They have autoplaying full width video as their header image.

In just 5 seconds they say everything about their homeware brand and create an atmosphere that makes us want to indluge. In other words: buy.

How the video looks on their website - alas, remember, currently autoplay video doesn't work on mobile devices, you get a fallback image instead :(

WHY I LOVE IT

- for their customers lighting a cool, fashionable candle will instill a feeling of relaxation and happiness

- the way the room around it is dressed - the table, chair and blanket (all their products) is a desirable lifestyle their customer wants; who wouldn't want this to be their home?

I've seen lots written recently about the Danish term 'hygge' which basically means living cosily. The Scandavnavian way of life. Of lighting those candles, getting under your blanket and cuddling up by the fire.

It's a lifestyle that Maven sell. This video is hygge.

Remember, when we 'sell' to people one of the best ways to do it is to help them imagine their life with your product in it. How will they feel? How is their life going to be better? Maven do this before you've even started scrolling.

Then when we walk into a real store, the lighting, music, setting... the 'enivronment' is designed to put us in an emotional place where we're inclined to linger and purchase. This video does that in the online sp

See? 5 seconds says it all.

What visual could sum up your business that quickly?

Go on: grab a blanket, coffee, cake, snuggle up and have a think about it.

For more on using full width video on your homepage - check out this post and interview with Minneapolis digital marketing brain Tim Brown.

Premium Products... Premium Videos

I'd never heard of Mühle before.

I was searching for a gift on Amazon.
One of their products appeared with quite a hefty price tag.

Were they really worth that? Who were they?
I hit Google.

Within seconds of landing on the Mühle site I was immersed in their video. Amazing. Seconds later I knew everything their brand stood for.

I could feel the history.
The quality.
I knew they were a premium brand...

I've not shaved since 1997.
This was definitely a gift...

This is an industry where the Dollar Shave Club video exists.
And so, the Mühle brand needs to stand apart.
Show what they are.
Who they are.
Who we are if we buy their products.

WHAT I LOVE

• the high quality of the filming reflects instantly on the brand and product
• subtitled, so the German authentic voices remain, again aligned with quality
• the passion
• the close ups of the product, it reminds of the Apple Watch videos, classy product porn
• the craftmanship, the hand-made, artisan nature
• the care
• the team of old and new
• the story, the family history
• when we buy something special, we want to feel part of something special, this delivers that
   

TUTORIALS

But that's not the only video content on their site.

View fullsize

I love the shaving tips videos.
Let's face it, classic shaving isn't something many of us were taught.
If we're going to buy this premium brand we're going to want to do it right.

These feel different to the homepage films.
They show that this brand may be old...
but it's not old fashioned.

WHAT I LOVE

• they make the brand cool
• they're genuinely useful
• they're still very premium in their production, but it's a much cooler viewing experience
• they're search friendly, hosted on YouTube, so people might find the brand looking for 'traditional shave' how-to advice
  
   

WHAT COULD THEY DO BETTER?

Hey, I love where they're going with video,  but they could make the most of what they have

• they're not using any of this video content natively on their Facebook page
• they could use nice edits of their arty videos on their Instagram account as well
• their site is in German, English and French... and yet the French site gets the same English subtitled films; can't imagine that'll go down well with the French audience, so come on... get a French subtitled video up there!
• the videos could have more prominence (though, remarkably, their site isn't mobile responsive yet, so maybe it's in the works)
• they could use video on their individual product pages (check out my post on the power of product videos)
• they could take some of their amazing footage and tell their story using full width autoplay background video, so it hits us immediately (check out my post on this technique - it works really well with such artisan companies)
   

WHAT COULD YOU DO?

The key thing to realise here is the power of video to communicate pretty much everything a brand stands for within seconds of a potential customer landing on their site.

I'm not saying you should make epic films. It might not be right for your brand.
For Mühle it's a perfect way to show why their premium product deserves a premium price.

How do you communicate your brand's values?

Product Videos - Coding For Kids

Let's return to the power of video to help sell your product online.
(see earlier post)

I was looking for coding toys for our kids...

SERIOUSLY? WHICH WOULD YOU BUY?
 

A potential customer's on your site:

• show them how your product works
• show them a story of your product in action
• show them the potential difference this product will bring to their life
• make them excited and eager to buy

WHAT I LOVE ABOUT OSMO'S SITE

• the clear 'play' button in the bold header image enticing us to play
• the fact that video is the first thing they want you to see about the product
• everything 'above the fold' on that site is geared towards the video
• even if you don't watch it, as you scroll you STILL see an auto-play video of the product being used, it's subtle but so much better than a still image
• as we scroll further, yet more video, this time full width, shows us more about the product

Notice that video doesn't just have to be an embed box hidden away at the side or intruding in the body of your page... it can be totally entwined in your page message.

What's your site like?

WHAT I LOVE ABOUT OSMO'S VIDEO

• we see the product from the unpacking of the box to the play
• we see the game in action
• we know we need an iPad
• we see a story of how our kids of different ages will engage with it (and with each other!)
• IT'S A STORY
• we see the link between their coding product and 'real' coding
• dare I say it, I love that they show us that coding's definitely not just a boy thing
• we don't have to understand English to get the message
• it's short and quick to dive into the product
  
   

HERE'S THE CRAZY THING

There are videos on the net for the Coding Mouse product!

They're just hard to find!

As in, I couldn't even easily find them on their YouTube channel.
I had to go searching. And 3 of these videos are made by the company!
Here's a gallery of their videos mixed with user generated content.

When we (finally) see the videos we can

• see how easy it to progam the mouse.
• see there's no need for a computer (which I thought there might be)
• see how easy it is to put together
• see the fun kids have with it
• see the age of the kids

Personally, I saw that actually this tangible product looks really good fun for kids to get their actual hands on compared to Osmo.

Yes! There's the thing...

I think actually having this real life product in your kids' hands instead of the iPad screen could be better. BUT did I get that from the company website?!
No. Based on the sites I'd have bought Osmo.
(And I probably still will).
 

RE-PROGRAM YOUR MARKETING MINDSET

If you're selling products online, video is your secret weapon.
I've said it before. Doubtless I'll say it again.

Show us the story of your product right there and then when we're tempted to buy.
Don't make us go through a maze of pages to find it.
Show us the, erm, cheese!

NOTE: This article was researched, produced and written w/c 25 July 2016.
Because, hey, I like to think the Robot Mouse dudes will, well, re-program their site.
Here are their links:
Learning Resources
Osmo

Coveragebook have it covered

When your product or service exists to solve a problem, make sure you use video to visually and emotionally get that point across.

Here's what Coveragebook are doing so well.

Know any PR friends manually building coverage reports? It doesn't need to be this way - https://t.co/7znoN3Q01Thttps://t.co/aPkHJ4AZKB

— Gary Preston (@garydpreston) January 23, 2016

What I love about this...

• the tweet is being promoted to anyone following people to do with PR
• the tweet itself is encouraging you to share it with friends in PR to help them out, notice that? It's not hard-sell at all
• the video doesn't launch into how lovely their software is straight away... instead it draws out just how insanely painful the current way of doing things is
• instead of making this short and punchy they really have let the process play out; if you're not interested you'll soon skip on and that's fine, BUT if this pain point resonates with you, you'll carry through to the Coveragebook solution and you'll be sold
• break it down: we get one minute of pain, then they say 'check this out, it'll blow your mind'... well, you're not going to stop watching then are you?
• the same video is used on their homepage and the call-to-action at the end is directly in the player itself, when you click it you get a sign up page for their free trial
• the video on on their home page is hosted using Wistia, so other than the call-to-action they'll get a stack of useful marketing metrics that they can make the most of
• and check out that call-to-action itself (below) - all of their language is on brand, it's so friendly, cheeky, subversive - disrupting the norm just like their product

In fact my only beef would be that there seems to be an aching void of white near the end of video that lingers for 20 seconds or so (or, there is as a I write this). Which kind of feels a bit sloppy when you're trying to impress people. BUT if people were suitably impressed hopefully they'll already be clicking through to your site by this point or signing up for a free trial.

BUT that's not the only way these guys are using video

They make it really easy to get up and running with their product with a range of video walkthroughs (below) that take you through the product in a friendly, visual way.

How does this relate to your business?

• how can you show the pain points and the solutions?
• think 'how will the viewer feel' when they're watching? How will they connect?
• how can you use twitter (or Facebook) to reach an audience that could be interested?
• what else can you get across in a video that will be helpful? Can you make How-to's? or FAQs?
   

Using Video To Promote Your Webinar

There are a LOT of webinars requests sitting in people's inboxes these days.

How to stand out?

Use video.

Above: the landing page (their video doesn't play full screen, I just didn't want you to squint)

This is the Landing Page I, well, landed on after clicking through from an inbox invite from email marketing company Emma.

It really grabbed my attention.

In such a short amount of time, without reading any page copy I'd found out when it was, what the content would be and felt that it was a friendly, slick company I'd enjoy spending time with and learning from.

After all, when we sign up to a webinar we're signing up to spend 30-60 minutes with the webinar host, so it makes total sense to have that individual personally invite us!

Let us see and hear from them.
Let them tell us what we can expect and why we should care to join.

Psycologically you're far less likely to stand up a real person than just a url and diary appointment. If they followed this up with a video reminder an hour before saying 'hey - can't wait to see you at 12...' for example, you'd almost feel guilty to miss the party.

Use it as part of an email campaign, use it on Facebook, LinkedIn, Twitter, Instagram...

AND it finishes with the cute call to action prompting us to sign up now.

It's a really smart tactic. Are you running webinars? Could you do this?

Of course you could.

If you're planning webinars far enough ahead you can easily record a batch of videos in one go.

You put so much effort into prepping and promoting a webinar, this small addition will really reap the benefits. Stand out from the inbox.
 

PS. I hugely recommend signing up to Emma's mailout: it's full of such great stuff.

STOP Embedding YouTube Videos Badly!

Okay. I've finally cracked.
This happens so often that I have to write this.

The number one mistake businesses make when embedding YouTube videos to their website.

Take a look below.

That's what I see after watching the key explainer video on a major tech brand's website.

The problem

Instead of looking at their Call To Action.
Instead of typing my details in... or buying product... or exploring the site more...
I'm being tempted to watch another YouTube video, THAT MOST LIKELY HAS NOTHING TO DO WITH THEM AT ALL...

I'm about to be sucked into the YouTube rabbit hole.
Once I'm there I may never come up for air again.
They've lost me.
I'm going to get lost in 'The Office' clips, or watching kids react to old computer games or a cat who hiccups... whatever it is, it isn't learning more about their product.

THIS IS CRAZY and it HAS TO STOP NOW.

It looks unprofessional and crucially it takes people away from your site and your business.

I'm not over-reacting: you go to a lot of trouble to get people to buy from you; you've spent a lot of time, energy and money in making that video; even more in building your website, tweaking each bit of copy; perhaps you've even paid to get people to your site... and then you willingly let them be enticed away?!
 

The solution

Hey, don't feel bad if you're doing this. SO many companies do it. So many of my clients have done it which is why I then have to follow up with a message a bit like this one. Now I can just send them this link (Hi there if that's you! We should catch up for cake soon!)

How to embed properly from YouTube tutorial coming up. Watch this (silent) video.
Ironically for the company who committed this sin, it's all about paying attention to a box.

Yep. When you go to select the embed code click the sneaky 'show more' and you'll see the option to untick 'Show suggested videos when the video finishes'.

That's it!

I also like to untick 'Show video title' because it'll look nicer on your site.

And the great thing is, to their credit, YouTube remembers your preference so going forward it'll know how you like to embed.

Don't forget to make sure the thumbnail looks good too, you can choose thumbnails in the settings of the video and even create a custom one.

There are other ways to embed that don't involve YouTube at all, check out Vimeo (the paid version ditches the 'suggested' slides) and Wistia for example. But if you really want to use YouTube, do it properly.

Click 'show more' and start showing more of your business, not someone else's.

Sadlers Wells Video Email Tactic

I received an email from Sadlers Wells, the dance theatre folk today. And was immediately struck by how heavily that email used video to help sell the shows. 5 out of the 7 listed.

Clearly dance is a very visual product and video can do so much more than a description, static photo and theatre critic quote. It can move you. And hopefully move you to click 'buy'.

Check out how they go about this and how you could do this with your business (whatever it may be!). Combining video and email is well worth making a song and a dance about.

Above: the sequence from my inbox to the box office

What's great, is if you click 'Read More' on the email, it takes you to the web page where the video is a still image that says 'play clip' or 'buy tickets'. BUT if you click 'Video' from the email, then when the web page opens it autoplays the video. Nice.

AUTOPLAY
The auto play click through, means the transition feels seemless. It removes the chance of us getting distracted by something else, we're drawn straight in.

SHORT & PUNCHY
The videos are quick, to the point and visually enthralling. The original trailer for the Motionhouse show 'Broken' that I've featured here actually has a YouTube trailer of 2m33. But Sadlers Wells (who could easily have just embedded that) has a shorter, punchy edit of just 49 seconds.  If I'm reading their email on my lunchbreak, I can watch the trailers for 3 shows from their email in the time it'd take to watch just one long one. Makes total sense.

EASY TO CONVERT
Remember that a video can only do so much. You need a good landing page to convert people. It's easy on the Sadler's Wells site to see how we can buy tickets with the big red button next to the player.
 

EASY TO SHARE
On completion of the video we see a series of 'share' buttons so we're prompted to share and given easy ways to do so. Again, this makes it easy for us to continue our purchasing journey. I could share this video with friends/family I might like to ask to come with me, or give myself cultural cudos by tweeting 'how cool does this show look?!' or, well, by using it in a blog post...

HOW CAN THIS WORK FOR YOU?
Clearly if you have a visual, emotional product: show, seminar, band, conference to promote then it's clear. But frankly, if you have products, the benefit of having product videos (click that link - I've banged on about it before) is really powerful, combine that with an effective email strategy and it's even stronger.

EMAIL AND VIDEO TOGETHER
Any business should recognise the power of nurturing leads using their own (growing) email database. Using video is a big tool in your armoury. Putting obvious thumbnails for people to click on is key. Autoplay when the site loads - briliant.

SALES METRICS
By using the likes of Wistia or Vidyard for your business video hosting you're able to benefit from amazing metrics. Unlike YouTube or Vimeo, these hosts tie into your email marketing platform (Mailchimp for example) and even Marketing Automation Software and CRMs. This means you can see exactly who from your email list has watched your video, how long for, maybe with repeat viewings... ie how hot a lead are they? And for that matter, you can see which videos/products/email thumbnails are working best so you're not just doing it on a hunch.

Making a video is only the beginning: it's the overture; it's how you put that video centre stage and let it perform for you that matters.

Full Screen Homepage Video

Okay.
I never do this.

But instead of embedding a video and talking about it, I really need you to go and see it in action.

So, go to the new Ashley House website.
Oh and do it on a desktop/laptop - not your mobile - for the best effect.

Go on! Off you go. Don't worry about me, I'll be eating this hot cross bun.
Come back when you're ready.
 

 

If I wasn't clear enough... the above embed video is NOT the full video.
You need to watch it on their website. Jeez.

WHY IT'S GREAT

So here's the thing.
Ashley House are a printing company.
They really care about the craft of printing.
Beautiful stuff. Digital. Lithographic. Stunning.
Independently owned.
Technologically advanced. Environmentally friendly.

Did they shoot a video telling us this?
Did they let us meet their team?
Did they show us some of their fine printing work?

No. They put a fox in a boat.

And it works!

From the first moment of this short animation we're on board and we go with the flow.
It's fun and full of character.

And if they care this much about what the opening experience of their website feels like, think how much they must care about everything else?

The full screen video technique removes all other distraction; we can dive in totally.

Because of the genius way the web developer and animators have crafted this sequence, no matter how 'wide' you have your web browser, the animation still works. As the action moves from left to right it reveals more, so it scales perfectly for a browser.

Then that lingering loop with the sound effects is just long enough for us to understand it's over, without it having an ugly abrupt final 'stop' to snap us out of the spell. Instead we scroll down and are hit with striking portfolio images: now we understand they must be good at what they do.

The experience (and it is exactly that) leaves us smiling. We immediately have a positive connection to the company. It doesn't go into the detail nor history of the brand but instead entertains. But subtley, the care in crafting that particular style of animation seeps into us too. It's refreshing and inspiring to see.

Crafted. Digital. Passion. Unique.
The words they use in the voiceover align with the visuals to underline both in our brains.

(Sailor) hats off to those in charge at Ashley House for being brave enough to NOT do the obvious.

It's a shame on a mobile browser we just see the video without the immersive experience we get on desktop. But the way such things are evolving it's surely only a matter of time until it'll work there as well. The mobile experience is still good, it just doesn't absorb you in quite the same way.

Why a boat? Well they're based in Exmouth, which is on a river, near the sea... so the whole 'welcome on board' and 'plain sailing' metaphor connects nicely in their area.

Why a fox? Well, clearly the penguin was too busy working already.

Here's to thinking differently.

Increase Conversions With Full Width Homepage Video - Interview

Could adding auto-play full width video to your website make a difference to your business?

I caught up with Tim Brown from Snap Agency in Minneapolis.

I kind of wish I hadn't because he puts my hair to shame, but I'm really glad I did because Tim shares the huge difference auto-play full width video made when added to the homepage of one of their clients as part of a site redesign.

Check out our short conversation and/or read more below.

 

So, it's Deneen Pottery in Minnesota that were the focus of conversation with their auto-play homepage. Notice how, in just those 10 seconds or so, the video tells us everything about that company. Handmade. Care. Authentic. Mugs. Customised.

"We had an undeniable lift in conversions after implementing that site and video was a key piece of that. 80% increased conversions!"

PRE-EXISTING FOOTAGE

Tim told us that Deneen already had a video made and that this footage for the auto-play was actually lifted from it. See? They didn't have to go out and shoot something fresh, it's just a smart edit from existing footage, maybe you could do something similar?

Speaking of which, let's look again at their 'About Us' video.

If anything, I'd suggest this video should still feature on the homepage. Even if it's a thumbnail saying 'see our story'. It's such a good video, it shouldn't be hidden.

In just 90 seconds we hear and see everything.
The family story. The love and care for the product. The pride. The product itself. The team who care. The dog. (Don't underestimate the dog - it's a star on their social platforms).

With this video we start to feel a relationship and respect forming between us and the company. The human connection. It's hard not to fall in love with what they're doing and wanting to have part of that for ourselves.
 

SOCIAL VIDEO

In our conversation I touched upon how the Deneen team have their videos clearly set out on the Facebook page as well, including this key 'about us' story piece.
But it's their Instagram I love. Wonderful, colourful. A real mix of the faces and the family behind the company intercut with the products. It's warm, it's friendly, it's approachable. The videos here give us a super short snapshot into what they're up to, like signing a limited edition run of mugs, or dipping the mugs into the dye/paint gloop (I'm not a mug pro).
 

TRY IT FOR YOURSELF!

 

So give it a go! It's not hard at all.
You need to save out your video in a few different formats and let the developers do the rest. Don't forget Tim's Java Script tip in the video above. And try not to make the video too busy.

Here's one I worked on recently where we used an animation instead of filmed video.

And to show he's not all talk. Here's Tim's own site (where he blogs brilliantly about digital marketing by the way). See, how that auto-play video emphasises the personal connection he will make with a client along with knowing his code... In fact my only criticism is that it's cropped so we don't see his magnificent hair. Hey, maybe even he has bad-hair days too. There's hope for us all yet.

 

Want to chat about how you could do this for your site?
Got a great example you'd like to share?
Get in touch here or on Twitter @sfolland