I don't have to tell you what a horrible thing cancer is.
Just ask anyone and they'll have been affected in some way it seems. I know my family has.
It's an absolute arse.
Which is why an organisation like Cancer Research UK making the most of the power of video, makes me happy. I'm writing this on World Cancer Day, which is where we start...
Video made for Social media
Their Tweet below is a perfect example of creating a video for Social.
- it works brilliantly silent
- nice clear message
- short and shareable
- bright, colourful, bold, eye catching
- a clear call to action
Yes, you may well hear sound on this, but mute it. See how powerful a visual it is?
Here's another example from Facebook.
It's said you have 8 seconds to grab someone's attention. Notice how the first 10 seconds is bold colur, text and emotive visuals? If you've grabbed my eyes by then, I'll click to unmute and hear what is said after that... This is definitely going to stand out as I absentmindedly scroll, scroll, scroll.
Their YouTube channel is a hub for inspiration and information.
They've made perfect use of YouTube's playlists so they can categorise their (many) videos. Different types of cancer, fundraising ideas, research...
A charity making the most of the power of online video, far far beyond what a TV advert can do.
I love it.