My thoughts exactly... on
VIDEO AND AUDIO MARKETING
Twitter Product Gifs
Using video doesn't have to be complicated. Here I put my hands together for Datum and their clever use of gifs on Twitter.
I love the way Datum are using gifs to promote their product range.
Simple. So, so simple.
These 'videos' jump out of my noisy Twitter feed.
Using their 'need a hand?' motif from their site they quickly grab attention.
You may have to hit 'play' on these below, but the way they auto-play on Twitter works a dream.
Why I love them
- Bright colours jump out of the Twitter feed
- Auto-play
- Work without sound
- Cut to the action - before you can scroll past
- Our eyes notice the change, if it were a still image we'd probably scroll on past
- Our attention grabbed we then move to the text call-to-action
- Even if we don't click through... this tactic when repeated again and again seeps into our consciousness; a range of products tied together visually
- Totally on brand with their site - using the colours and 'need a hand' motif
- No wifi? (gasp) Even on 3G these gifs load quickly so they won't get missed
- These kind of gifs would also work really well in email - yep they're the gif that keeps on giving
Let's put our hands together for Datum.
Sure, you might argue that these aren't videos. But they are.
They're short sequences of moving images right? The file type just happens to be a gif.
But why are you even arguing the toss when you could be out there creating short engaging content like this for your business?
As I've written about before, product videos matter - turns out, the file type doesn't.
Using Video To Promote Your Webinar
How email marketing company Emma use video to personally invite you to a webinar.
There are a LOT of webinars requests sitting in people's inboxes these days.
How to stand out?
Use video.
Above: the landing page (their video doesn't play full screen, I just didn't want you to squint)
This is the Landing Page I, well, landed on after clicking through from an inbox invite from email marketing company Emma.
It really grabbed my attention.
In such a short amount of time, without reading any page copy I'd found out when it was, what the content would be and felt that it was a friendly, slick company I'd enjoy spending time with and learning from.
After all, when we sign up to a webinar we're signing up to spend 30-60 minutes with the webinar host, so it makes total sense to have that individual personally invite us!
Let us see and hear from them.
Let them tell us what we can expect and why we should care to join.
Psycologically you're far less likely to stand up a real person than just a url and diary appointment. If they followed this up with a video reminder an hour before saying 'hey - can't wait to see you at 12...' for example, you'd almost feel guilty to miss the party.
Use it as part of an email campaign, use it on Facebook, LinkedIn, Twitter, Instagram...
AND it finishes with the cute call to action prompting us to sign up now.
It's a really smart tactic. Are you running webinars? Could you do this?
Of course you could.
If you're planning webinars far enough ahead you can easily record a batch of videos in one go.
You put so much effort into prepping and promoting a webinar, this small addition will really reap the benefits. Stand out from the inbox.
PS. I hugely recommend signing up to Emma's mailout: it's full of such great stuff.
