It's okay - even big brands don't always get it right.
But what can we learn from them?
Are all of your videos on brand, relevant and easy to find? Take time to declutter and organise.
Don't just write a statistic in a script.
SHOW me! You're making a video!
Do good, feel good, look good. Find out how you could fund a charity's christmas video. Come on, Christmas is for sharing.
When relaunching their website, this printing company really pushed the boat out with how they used video. See for yourself.