When it comes to marketing, the folk at Apple know what they're doing.
And with the launch of Apple Watch they put a whole lot of love into a video marketing strategy, take a look:
Check out the Apple Watch videos for yourself.
Like I say, you can do this too. Pair up a strong strategic email campaign with video and you're on to a winner. Want to chat about it? Get in touch.
PS. Notice how they remade the Aluminium one with the UK spelling and voiceover? They're good.